Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
sales manager
ESCO occupation · 40 essential, 18 optional skills. Click a skill to find jobs that mention it.
Essential skills
manage profitability
brand marketing techniques
plan marketing campaign
corporate social responsibility
plan marketing strategy
produce sales reports
define measurable marketing objectives
market pricing
analyse internal factors of companies
integrate marketing strategies with the global strategy
evaluate marketing content
make strategic business decisions
carry out sales analysis
coordinate marketing plan actions
create annual marketing budget
content marketing strategy
study sales levels of products
supervise sales activities
pricing strategies
align efforts towards business development
perform market research
analyse consumer buying trends
write work-related reports
track key performance indicators
marketing mix
implement sales strategies
identify potential markets for companies
analyse customer service surveys
integrate strategic foundation in daily performance
sales department processes
manage staff
prepare visual data
sales argumentation
sales strategies
motivate employees
analyse work-related written reports
set sales goals
analyse external factors of companies
impart business plans to collaborators
develop professional network
Optional & specialised skills
customer segmentation
integrate headquarter's guidelines into local operations
collaborate in the development of marketing strategies
investigate customer complaints
liaise with managers
communicate with customers
forecast sales over periods of time
recruit personnel
define geographic sales areas
analyse supply chain strategies
market research
manage distribution channels
public relations
statistics
manage accounts
estimate profitability
teach marketing principles
present arguments persuasively
Other matches: sales account manager · trade regional manager · motor vehicle shop manager · travel agency manager · insurance product manager
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.