Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
sales manager
ESCO occupation · 40 essential, 18 optional skills. Click a skill to find jobs that mention it.
Essential skills
develop professional network
write work-related reports
supervise sales activities
study sales levels of products
set sales goals
make strategic business decisions
sales argumentation
marketing mix
prepare visual data
analyse external factors of companies
content marketing strategy
plan marketing strategy
corporate social responsibility
plan marketing campaign
manage staff
brand marketing techniques
implement sales strategies
pricing strategies
analyse customer service surveys
perform market research
integrate marketing strategies with the global strategy
evaluate marketing content
produce sales reports
manage profitability
create annual marketing budget
analyse work-related written reports
sales strategies
identify potential markets for companies
define measurable marketing objectives
align efforts towards business development
analyse internal factors of companies
integrate strategic foundation in daily performance
impart business plans to collaborators
sales department processes
market pricing
carry out sales analysis
motivate employees
analyse consumer buying trends
track key performance indicators
coordinate marketing plan actions
Optional & specialised skills
analyse supply chain strategies
recruit personnel
forecast sales over periods of time
customer segmentation
integrate headquarter's guidelines into local operations
teach marketing principles
manage accounts
market research
present arguments persuasively
define geographic sales areas
manage distribution channels
statistics
liaise with managers
communicate with customers
collaborate in the development of marketing strategies
investigate customer complaints
estimate profitability
public relations
Other matches: sales account manager · trade regional manager · motor vehicle shop manager · travel agency manager · insurance product manager
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.