Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
chief marketing officer
ESCO occupation · 24 essential, 27 optional skills. Click a skill to find jobs that mention it.
Essential skills
manage profitability
study sales levels of products
market pricing
analyse work-related written reports
identify potential markets for companies
use analytics for commercial purposes
marketing mix
integrate marketing strategies with the global strategy
market analysis
liaise with managers
analyse external factors of companies
evaluate marketing content
brand marketing techniques
create annual marketing budget
align efforts towards business development
plan marketing strategy
analyse consumer buying trends
track key performance indicators
content marketing strategy
interpret financial statements
plan marketing campaign
define measurable marketing objectives
analyse internal factors of companies
business management principles
Optional & specialised skills
customer segmentation
liaise with advertising agencies
consumer law
impart business plans to collaborators
social media marketing techniques
printing techniques
statistics
graphic design
trading law
communicate with customer service department
manage development of promotional material
perform market research
e-commerce systems
prospect new customers
quality assurance methodologies
trendwatching
coordinate marketing plan actions
international trade
implement marketing strategies
market entry strategies
analyse supply chain strategies
project management
subsidiary operations
use theoretical marketing models
financial capability
customer insight
develop public relations strategies
Other matches: chief operating officer · commercial director · chief fire officer · chief ICT security officer · chief technology officer
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.