Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
brand manager
ESCO occupation · 29 essential, 10 optional skills. Click a skill to find jobs that mention it.
Essential skills
carry out sales analysis
apply social media marketing
company policies
manage brand assets
apply strategic thinking
identify new business opportunities
perform market research
maintain financial records
define brand identity
have computer literacy
create annual marketing budget
comprehend financial business terminology
plan marketing campaign
coordinate advertising campaigns
design brand's online communication plan
carry out naming strategies
manage staff
set brand positioning
execute marketing plan
implement marketing strategies
create brand guidelines
sales strategies
perform customers’ needs analysis
implement sales strategies
select optimal distribution channel
stimulate creativity in the team
channel marketing
perform brand analysis
lead the brand strategic planning process
Optional & specialised skills
build rapport with people from different cultural backgrounds
seek innovation in current practices
employment law
conduct search engine optimisation
price product
carry out event management
perform multiple tasks at the same time
plan new packaging designs
maintain relationship with suppliers
manage budgets
Other matches: licensing manager · eBusiness manager · advertising specialist · cigar brander · advertising media planner
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.