Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
advertising media planner
ESCO occupation · 13 essential, 23 optional skills. Click a skill to find jobs that mention it.
Essential skills
media planning
create media plan
meet deadlines
types of media
cooperate with colleagues
create media schedule
perform media outlets research
meet expectations of target audience
cope with challenging demands
advertising techniques
market research
work with advertising professionals
copyright legislation
Optional & specialised skills
develop media strategy
search engine optimisation
conduct public presentations
study sales levels of products
present arguments persuasively
evaluate advertising campaign
buy advertising space
social media marketing techniques
coordinate advertising campaigns
business model
statistics
apply statistical analysis techniques
pay-per-click
manage contracts
perform project management
draw conclusions from market research results
identify customer's needs
demography
monitor media industry research figures
below-the-line technique
social media management
persuade clients with alternatives
approve advertising campaign
Other matches: advertising media buyer · advertising manager · advertising sales agent · purchase planner · graphic designer
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.