Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
advertising media buyer
ESCO occupation · 12 essential, 18 optional skills. Click a skill to find jobs that mention it.
Essential skills
meet expectations of target audience
negotiate terms with suppliers
manage contracts
media planning
types of media
present arguments persuasively
manage budgets
copyright legislation
study sales levels of products
buy advertising space
identify customer's needs
develop professional network
Optional & specialised skills
perform media outlets research
manage online communications
negotiate buying conditions
monitor media industry research figures
marketing principles
draw conclusions from market research results
polling techniques
create media plan
create media schedule
evaluate advertising campaign
coordinate advertising campaigns
demography
document interviews
use analytics for commercial purposes
develop online community plan
media studies
advertising techniques
analyse consumer buying trends
Other matches: advertising media planner · advertising sales agent · graphic designer · set buyer · media scientist
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.