Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
advertising media buyer
ESCO occupation · 12 essential, 18 optional skills. Click a skill to find jobs that mention it.
Essential skills
develop professional network
media planning
types of media
study sales levels of products
present arguments persuasively
manage contracts
buy advertising space
identify customer's needs
negotiate terms with suppliers
copyright legislation
meet expectations of target audience
manage budgets
Optional & specialised skills
manage online communications
create media plan
use analytics for commercial purposes
coordinate advertising campaigns
draw conclusions from market research results
analyse consumer buying trends
perform media outlets research
negotiate buying conditions
media studies
marketing principles
advertising techniques
document interviews
evaluate advertising campaign
polling techniques
demography
develop online community plan
create media schedule
monitor media industry research figures
Other matches: advertising media planner · advertising sales agent · graphic designer · set buyer · media scientist
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.