Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
advertising copywriter
ESCO occupation · 11 essential, 22 optional skills. Click a skill to find jobs that mention it.
Essential skills
write to a deadline
create advertisements
develop creative ideas
identify customer's needs
copyright legislation
meet expectations of target audience
brainstorm ideas
follow a brief
advertising techniques
product comprehension
apply grammar and spelling rules
Optional & specialised skills
perform market research
evaluate advertising campaign
analyse consumer buying trends
create storyboards
apply desktop publishing techniques
coordinate advertising campaigns
typography
practice humour
draft press releases
printing techniques
analyse cultural trends
types of media
desktop publishing
lay out digital written content
proofread text
develop media strategy
social media marketing techniques
give live presentation
evaluate writings in response to feedback
conduct search engine optimisation
perform media outlets research
manage budgets
Other matches: lyricist · advertising specialist · advertising assistant · advertising manager · advertising sales agent
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.